According to Deutsche Post's Dialog Marketing Monitor 2024, both addressed and non-addressed advertising inserts remained at a stable level with spending of EUR 4.7 billion and EUR 1.1 billion respectively in 2023. Around 35% of companies increased and only around 12% decreased their spending on advertising mail.
The “No advertising” sticker has become standard and is not convenient for advertising mail. I get it, interjections are annoying - I have one myself. Who wants to dig through mail to get to their “real” mail? It is not sustainable either.
It's good that we all have pizza delivered every now and then - they also get past the stickers, but instead of frustration at being thrown in, there's a big grin. Pizza box advertising doesn't shine with innovation, but with a precise customer touchpoint full of happy emotions, which is worth its weight in gold for positive recalls. The box is delivered anyway and thus takes on a second meaning. Win-win for companies and for the environment - one less unnecessary mailbox advertisement.
You will never forget the day you almost underestimated pizza box advertising! 🍕 ⚓
