Netto Marken-Discount is promoting the introduction of PAYBACK on pizza boxes throughout Germany within 2 weeks. 220 pizzerias were selected within a radius of a maximum of 2km from Netto branches. On average, one pizzeria in metropolitan areas can reach up to 20 branches. In large cities, this corresponds to around 8 pizzerias.

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"We want everything in red." Vodafone implemented its campaign specifically in rural areas where the expansion of fast internet is highly relevant. By placing the message on pizza boxes, it was spread precisely where poster space is often lacking and households are more difficult to reach via traditional channels. The combination of emotional appeal and direct visibility in everyday life led to a high level of attention and increased awareness of fiber optics.

This campaign was rolled out in 25 cities across Germany and used a simple but effective insight: those who order a pizza are often looking for the perfect film or the best series for the evening. Disney+ placed its comedy ad at exactly the right moment and created a direct connection between pizza and streaming. This not only made the brand noticeable, but also actively linked it to typical usage behavior.

dm deliberately chose pizza boxes because the target group is already keen to order. People who have pizza delivered are more open to the idea of getting drugstore items conveniently delivered to their home. The campaign was coupled with a discount campaign and ran for 4 weeks in Cologne and Karlsruhe. The pizzas were not allowed to be distributed outside of the delivery zones under any circumstances, and special attention was paid to this.

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HOLY not only attracted attention, but also integrated the product directly into the everyday lives of the right target group. The campaign was aimed at shift workers in industrial parks - people who particularly appreciate an energy boost during or after long working hours. The possibility of receiving the drink directly with the pizza made the incentive to buy immediately tangible. No posters, no ads - just a direct, meaningful product moment.

Raisin Bank deliberately chose an unobtrusive but effective form of advertising. The campaign is aimed specifically at higher-quality pizzerias with lower order volumes. This meant that the overall runtime was longer, but the wastage was minimal. An incentive increased the conversion.

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The Neumünster municipal utility company targeted its campaign at households in Schleswig-Holstein that would benefit from fast fiber optic internet. Instead of using widespread advertising, the direct route was chosen via pizza boxes - a measure that reaches exactly where the decision to change provider is made: at the dinner table. The personal approach and strong regional anchoring made this campaign particularly effective.

Vodafone used pizza boxes specifically for rural regions where fiber optics is a crucial step forward. Instead of running large-scale campaigns, the message was spread precisely where households are dealing intensively with their internet connection. The local relevance and the direct connection to those affected made the campaign particularly effective.

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This campaign in Saarbrücken not only highlighted the lottery game, but also Saartoto's social commitment. By placing it on pizza boxes, the message was integrated into a positive, communal moment. Instead of just offering the prospect of winning, the campaign conveyed that every tip not only increases your own chance, but also supports regional projects - an emotional connection that sticks in everyday life.