Precise, data-based targeting

We at Promodoro have re-established the concept of advertising on pizza boxes in Germany and have already delivered over 1.5 million individually branded pizza boxes to households.

Yes, pizza boxes as advertising space already existed. But we have turned them into a precise, data-driven communication tool:

Through demographic analysis and a precise categorization system, pizzerias are accurately selected to the target group in order to generate maximum advertising impact: Using geo- & socio-demographic data, we analyze at micro-PLZ level and identify suitable areas. The selection of pizzerias is data-based - taking into account location, usage scenarios and target group profiles. This results in individual campaign logics: for example for retail, recruiting, infrastructure projects or entertainment.

The combination of the organically eye-catching advertising space integrated into everyday life with our innovative targeting approach has won over major brands. The medium can be flexibly integrated into existing media strategies and offers a physically tangible yet scalable addition to digital channels.