Vodafone goes advertising on pizza boxes

Fiber optics is available - then the local approach begins. We can communicate accurately with advertising on pizza boxes:

We implemented campaigns for Vodafone that were consistently planned along the lines of the actual expansion areas. Instead of defining target groups primarily by socio-demographic characteristics, the decisive factor was location. Where fiber optics had already been rolled out, we specifically integrated pizzerias - as local anchors to reach households directly.

No broad distribution, no coincidence - but a conceptual approach based on infrastructure planning and availability. This approach offers real added value, particularly in rural regions where traditional poster advertising space is limited.

Today we went to the Vodafone Campus in Düsseldorf - we finally got to meet the team! ☺️ After the purely digital collaboration, it was an exciting exchange - both professionally and personally.

Thank you for your trust! We look forward to more exciting projects! Maybe even on another box.